
Four Market Structures The focus of this lecture is the four market structures. Students will learn the characteristics of pure competition, pure monopoly, monopolistic competition, and oligopoly. Using the cost schedule from the previous lecture, the idea of profit maximization is explored. OBJECTIVES 1. Identify various market structures and their characteristics. 2. Be able to category firms into four market structures. 3. Describe the effects of imperfect competition upon the market and the firm. 4. Understand the pricing structure of the four structures. TOPICS Please read all the lectures by clicking on the following topics. Lecture One Lecture Two Lecture Three Lecture Four Lecture Five Lecture Six Home 