Entrepreneurship is in my blood. It is one of reason I became an instructor after 20 years in business. The classes that get students inspired to control their own destiny are my favorite business classes to teach. My motto - "Don't Take a Job, Make a Job." I am always on the lookout for something new and exciting topics and if you have something to share, please do.
One of my favorite quoutes is: "It is not who will let me, its who will stop me" -Ayn Rand. If you don't know who Ayn Rand is read, Atlas Shrugged or watch the movies!
This course studies various small business entrepreneurship enterprises including retail, wholesale, manufacturing, service, and home-based business. Factors in business success and advantages and disadvantages of business ownership are analyzed. This course covers the problems encountered in planning, starting and operating a small business, including financial sources, accounting information, marketing and other related information. (CSU) (Degree Credit)
This course will provide a comprehensive introduction to the field of e-business and integration of the Internet into existing business, taking into consideration the four critical infrastructures: technology, capital, public policy and media. This course focuses on presenting a working definition and framework for the study and practice of electronic commerce, e-business and Internet integration strategies. (CSU) (Degree Credit)
Prerequisite: ENGL 060 F or ENGL 099 F with a Grade of "Pass," or ESL 186 F with a grade of "Pass" or C or better, or recommended score on English placement test. 54 hours lecture per term. This course provides instruction and practice in English usage; writing business letters, interoffice memoranda, and reports; and Business English mechanics and appearance. Included are letters of inquiry, letters of order and acknowledgment, sales letters, application letters, and claims and adjustment letters. One original research report is required. Meeting the needs of the readers underlies each section of study. (CSU) (Degree Credit) AA GE
This course covers the role historical, economic and social aspects of advertising. The development of creative advertising copy, advertising budgets, analysis of successful advertising campaigns and the creation of advertisements for the three broad categories of media (broadcast, print and digital) are discussed. (CSU) (Degree Credit)
This course examines the principles and practices used in the management of successful retail stores. Topics include site selection, layout, organization, merchandising, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function. (CSU) (Degree Credit)
This course is specifically for accounting and finance professionals who have a good grasp of Excel and want to take their skills to the next level. Learn about the features you need to achieve greater efficiency and automation. (CSU) (Degree Credit)
This course is an introduction to public speaking and presentation methods. This course covers a variety of business-related public speaking styles and formats. Emphasis will be placed on preparing logical, well-organized, accurate verbal communication. Critical evaluation, reporting and listening skills will also be a focus. Students will learn how to use technology to create audio/visual aids, as well as speaker outlines/notes and audience handouts to assist in their presentations. Presentation topics will be business related. (CSU) (Degree Credit) AA GE, CSU GE